Don't let your website stand still! Animation can be used to give your website some movement or enhance interactions.
This can make your website more engaging and hold interest in what you have to offer.
Animation can be striking and grab attention, or more subtle and natural.
In many cases it can just be about providing a smooth intuitive experience. A simple movement of a slider or gallery swiping left or right with the users touch gives that feeling of connection.
Displaying in 3D offers an interactive experience to inspect items and provide an additional perspective.
This may be to let the viewer rotate and see a product from every angle like in the example below; or to move around a 3d environment.